Market Overview Research

At the end it is all about profit…….

By analysing the demand and competition situation, we identify the potential for competitive advantage. The competitive advantage is important in determining your firm's ability to survive and prosper.

The two determinants of industry profit:

1. DEMAND: It must supply what customer wants

2. COMPETITION: it must survive competition

The determinants are briefly identified in this research and more in depth in Customer Research and Competitor Research. The researches describe the industry environment, the external situation of your firm.

  • Information gathering
  • Analysing and screening the information
  • Market size and growth
  • The external environment and main factors in industry growth
  • Identifying distribution channels
  • Opportunities and Threats in entering the market
  • List of sources and contact details.

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